Berges de Seine.
Mairie de Paris
84.Paris is working hand in hand with the City of Paris to promote the newly redesigned Berges which is a pedestrianised stretch of the Left Bank between the Eiffel Tower and the Louvre.
84.Paris has created digital ecosystem to communicate towards residents and visitors about community facilities, activities and agenda. Users can discover the Berges thanks to interactive 3D module presenting all the installations along La Seine embarkment.
The website allows users to take hold of the Berges thanks to social hub that aggregate user-generated-content including #BergesDeSeine hashtag from social media (Twitter, Instagram).