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#Carlsberg Dare. 


release :

March 18th 2014.

In their latest video campaign for Carlsberg, 84.Paris has dared Arsenal football players.

In 2014, Carlsberg's main wish was to celebrate its partnership with London football club Arsenal. 84.Paris asked the players to participate in a little contest based on one of the most famous football rivalry: The French vs. The Germans.

French players Koscielny and Flamini competed against German Podolski and Mertesacker in a series of unconventional challenges: Football golf, handball pétanque and basketball football. This resulted in a great viral video focusing on the players.