To launch the new Marinière collection by Petit Bateau, 84.Paris has developed digital and in-store strategy.
Petit Bateau's iconic clothing item is definitely the Marinière. In 2014, the brand launched an exclusive collection celebrating the stripy shirt. The challenge was to initiate an in-store experience and to carry it on online.
84.Paris then came up with a concept based on the art of origami. Shops makeover, online contest, promotional film: Petit Bateau fans were offered to express their creativity and bring out their inner origami artist.