La Route du Photographe.
BMW has always been promoting aesthetics and innovation and that is why it has been supporting photography for over 40 years at the Rencontres d'Arles and Paris Photo events for instance. How to interest people in this artistic commitment and still speak about the car industry?
BMW launched "La Route du Photographe", a Facebook app featuring Eric Tabuchi, a photographer working on the accumulation of periurban landscapes and who therefore has to travel millions of miles.
Strategies , Webby Awards.