On this year Salon de l'Automobile, BMW teamed up with 84.Paris to create an event mini website offering a virtual tour.
Every two years, the BMW stand is the busiest place at the Paris Motorshow. Yet, very few fans of the brand get to visit it. Therefore, BMW thought of a solution. As matter of fact, by visiting bmw-mondialautomobile.fr, car enthusiasts could enjoy a virtual tour of the stand and even try out the latest models. This 360-degree tour was also available on mobiles. Thanks to smartphone gyroscopic technology, BMW lovers could discover the latest car models in an immersive experience.