An online and offline activation orchestrated by 84.Paris to celebrate Nespresso and Festival de Cannes collaboration.
As official partner of the Cannes Film Festival for the 7th year in a row, Nespresso - along with 84.Paris - wanted to reassert its position as a supporter of Creation and of artists.
To share the magic and emotion of the Festival, our agency has developed an ambitious multi-touchpoints campaign: website, iPad app, special events in the shops and on the Nespresso beach, magazine, activation on social networks. All of this aimed at recreating the busy atmosphere of the Festival and share the love for Cinema. The icing on the cake was a contest inspired by top rising chefs in France. Lucky winners from the Club Nespresso got the chance to experience an exceptional trip to Cannes.