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No More Snooze. 


release :

August 26th 2014.

84.Paris has teamed up with Withings on the launch of their brand new product "Aura" with an international digital campaign (website experience, display and PR).

Say goodbye to waking up with a start, to pillow creases on your face when you take the bus and to being late for work.

Withings, the leading French manufacturer of connected objects launches its new "Aura" system which both monitors your sleeping patterns and makes waking up a whole lot easier. With 84.Paris, Withings initiates a new trend: #NoMoreSnooze.

On, the heaviest sleepers will see their dream come true: dozens of alarm clocks with intolerable bell sounds being smashed and torn to pieces by the most unlikely weapons.

awards :

Awwwards, FWA.