all projects

Scarf Battle. 

Paris Saint-Germain

release :

April 8th 2015.

For the Champions League game against Chelsea, Paris Saint-Germain FC provoke its rival with the Scarf Battle campaign, a serie of tweets and instagram posts playing with famous figures from London "living" in Paris. For this game, they were all supporting the Paris Saint-Germain.

The tweet with Queen Elizabeth II has been spread widely by fans with more than 3000 retweets, and the campaign got massive media coverage.