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Sonia By PE14. 

Sonia Rykiel

release :

January 30th 2014.

tags :

Sonia By, digital

84.Paris has been supporting Sonia Rykiel and Sonia By's digital development and creating their ecosystem.

Sonia Rykiel, high-end ready-to-wear brand, and Sonia By, the more affordable sister brand, embody whimsical and cheeky lifestyle à la française. In 2013, their online visibility was low. Therefore, 84.Paris created and designed a series of "lookbooks" that mirrored Rykiel's collections and state-of-mind.