Sonia By PreSpring.
84.Paris has been supporting Sonia Rykiel and Sonia By's digital development and creating their ecosystem.
Sonia Rykiel, high-end ready-to-wear brand, and Sonia By, the more affordable sister brand, embody whimsical and cheeky lifestyle à la française. In 2013, their online visibility was low. Therefore, 84.Paris created and designed a series of "lookbooks" that mirrored Rykiel's collections and state-of-mind.