Sonia By Relaunch.
In 2013, Sonia Rykiel chose to relaunch her brand called Sonia by, an inspiring and inspired ready-to-wear collection. How to communicate about this reboot and offer a novel digital experience?
The energy, spirit and mood of a collection partly rely on the lookbook shooting.
In order to invite fashionistas to the heart of Sonia By reboot, Rykiel fashion house organised an interactive shooting during which users were put in the shoes of the photographer.
Users could click on their favourite piece at anytime and access all the details.
They could zoom in on the fabrics and discover the whole collection in detail while keeping an eye on the catwalk. Each item and each look could be purchased instantly and shared on Pinterest, Instagram and Facebook.
Awwwards, Club des DA , FWA, Lovie Awards, Webby Awards.