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release :

September 19th 2013.

Carlsberg, the long-standing partner of the Barclay’s Premier League, launched Strikr, the very first second screen football app for users to chat with their favourite players during matches.

After downloading Strikr and registering with their Twitter account, users can address any player on the ground at anytime. By clicking a player’s name, users can directly access the chat box. Then, they can talk to the player they selected, such as Wayne Rooney, Sergio Aguero or Steven Gerrard, or just say how much they love their club.

Thanks to a unique Carlsberg Strikr – Premier League real-time messaging device that displays tweets on stadium perimeter boards throughout Britain, each user can either give some advice, praise or criticise from the side of the ground, right where the action is.

awards :

Awwwards, Clio , Club des DA , FWA, Lovie Awards, Strategies , Webby Awards.