Take Your Dose.
84.Paris comes with Biotherm Homme, world leader in premium men’s skincare, to confirm its innovative approach for the international launch of The Dose, a collection of products which targets specific men's skincare needs. Present in four different variants, The Dose tackles men's daily challenges: freshness, energy, youth and charisma.
To promote The Dose, 84.Paris uses cutting-edge technology to offer never-seen-before 360° interactive experience which lets users live through the eyes of Youri Zoon, worldwide kitesurfing champion, as he performs gravity defying stunts.
The #TakeYourDose campaign features a subjective 360 video of Youri Zoon performing awe inspiring kitesurfing stunts. For the first time in skincare and thanks to innovative technology, men can feel how it is like to live like a world-class champion.
The experience uses all the latest technologies to offer immersive and interactive experience for every devices (computer, tablet, mobile) with specific versions for experimental technologies using VR headset such as Oculus Rift and Cardboard.
The appeal of 360-degree video and VR headsets is that you can look around the scene while it is playing, making action much more exciting and interactive.