Agnès b. is a multifaceted brand with an ambivalent personality: both wise and impertinent. Also, its activities are multiple and its content is spread over several sites. We had to recreate a coherent identity and a unique experience within a single digital platform.

Curation, inspiration, magazine aspect and experience are the key words of the new platform so the main objective obviously conditioned all the thinking: drive-to-business. Also, the spirit of Agnès b. is expressed transversely through moodboard elements that reflect her way of working on a daily basis.

The creation of a single digital platform has enabled Agnes b. to aggregate its content in a manageable space, increase cross-functionality in the creation of assets for social networks and facilitate navigation through the brand's history.