Category: Interactive
Welcome to the
next dimension party.
On 4 December 2013, Arte Live Web & Tsugi threw an electro party to remember at the Trabendo in honour of Laurent Garnier, the father of the French Touch. How do we create a digital experience for the party by connecting performers, audience and internet users?
Instagram has become the favorite medium for music lovers and party animals to share their experiences, especially with the video function. So, for over 10 hours, 5 cameramen and a director equipped with smartphones took turns to record, cut and post the spirit of the party #mixotrabendo using 15-second video clips posted on the @mixotrabendo Instagram account.
Throughout the night, the live videos were added to the timeline of a website designed for the occasion. Users could enjoy the greatest moments of the party in real time just by scrolling down the timeline.