In 2016, BMW Group celebrates its 100th anniversary. It is therefore an opportunity to showcase the group's latest innovations in terms of cutting-edge technology, design and avant-garde.

On the "The Next 100 Years" platform, BMW Group offered visitors the chance to discover the group's latest technological advances through a variety of content created for the occasion (360°, interviews, virtual tour). Users were thus able to board the new concept cars and project themselves into the next 100 years of the automotive industry.

This digital experience has enabled several hundred thousand people in Europe and around the world to discover the latest BMW innovations.