What if fans could interact
live with the players during
the games?

Idea

Carlsberg, the long-standing partner of the Barclay’s Premier League, launched Strikr, the very first second screen football app for users to chat with their favourite players during matches. Users can address any player on the ground at anytime.

Tech.

Using the unique Carlsberg Strikr app, a Premier League real-time messaging device that displays tweets on stadium perimeter boards throughout Britain, users can give advice, praise or criticism from the sides of the ground, right where the action is.

Results.

— 1.4M tweets per week on the app.
— 50% daily connected users.
— 6min average time per session.

Watch the case study.

In Real Life
Interactions.

Text your favourite players.

Who hasn't dreamed of chatting live with their favorite players?
In addition to offering data and statistics on championship days,
Strikr allows users to send messages directly to the players at
the edge of the pitch during games.