Reborn Bottle
Category: Campaign , Print , Social Media
Ultimate brands mash up.
Ultimate brands mashup.
Thinking.
Today, all French people know that a plastic bottle can be recycled. However, only one in every two bottles is sorted and therefore recycled. Why? Because no one really knows what happens to these bottles after they have been sorted.
Idea.
We convinced no less than 12 beverage brands from 6 different industrial groups. For the first time in their history, they agreed to exchange their iconic packs to support the cause.
Results.
— Impressions: +16M.
— 90% approval.
— Over 80% understanding.
An immersive
experience.
A website to understand recycling.The interactive experience "voustrieznousrecyclons.com"
allows users to discover the different sorting steps through
several interactive pieces.
Social
Media.
Instagram & Facebook Strategy.In the form of Stories Instagram or Facebook posts,
we have illustrated the sorting process in all its forms.
CB News.
There are twelve combinations:
a bottle of Coca-Cola transformed
into a bottle of Fanta (...)
L'ADN.
A bottle of Coca-Cola transformed
into a bottle of Fanta, a bottle of Vittel
into a bottle of La Salvetat (...)
TopCom.
This is a first that has been shown
in Paris and Marseille since July 4.
A poster campaign (...)
