Facebook and Instagram are strategic platforms for advertisers. It is on these social networks that their consumers are entertained, informed, inspired and begin their shopping journey. However, some luxury players remain sceptical about the effectiveness of these platforms in meeting their objectives. How can we prove them wrong and ensure that they integrate these formats into their future strategies?

In order to convince advertisers of the luxury side to the solutions offered by Facebook, we made a film based on the codes of luxury, structured around the different advertising formats offered. Facebook thus underlines the connection of these platforms to the real lives of their target audience through emotion, innovation, creativity and immersion.

— Consideration of Facebook as a media support for Luxury brands after the campaign: x2.6.
— Campaign engagement rate compared to other Facebook campaign standards: x5.8.
— +1.2M views.
— Mobile printing rate: 97%.