74% of French people feel that they live in the midst of science fiction. "Never have the utopias or dystopias imagined in literature or series seemed so premonitory," says sociologist Ronan Chastellier in a poll carried out for the campaign.

Questioning and illustrating a future potential, at the crossroads between fashion and cinema, while questioning the viewer about the world around him, his future, without prejudice: as a testimony, a moment of future captured to provoke reflection.