Every year since 2008, Nespresso has invested in the Croisette as an Official Partner of the prestigious Cannes Film Festival and Critics' Week. How do we strengthen the connection between the brand and the cinema while also underlining Nespresso's commitment to creation?

In order to expand the brand universe and strengthen its connection with the cinema, we created the "Nespresso Cinema Stories" in 2016, and again in 2017. These short motion design videos, broadcast on the official Nespresso Cannes website and on the brand's social networks, reveal the deep link that cinema has with coffee and thus underline the relevance of this partnership.

— 2016: 1 189k viewers.
— 2017: 521k viewers.
— Reach: + 20%.