In 2016, Nespresso launched the Vertuo system on the French market. The challenge is significant: to make the historical capsules and the new Vertuo system coexist, while allowing users to understand the differences between the two.

We have developed a complete presentation of the Vertuo range, from a product shoot to an online content deployment strategy. The new range shows its elegance, clean lines and authenticity in the heart of the home: the kitchen.

— +200k visitors for the launch.
— 200 pieces of content created.
— Important leads generated.